Summer 2026 — new guides to Athens, Thessaloniki & the Cyclades · Read the blog

Why the Cyclades are white and blue

Lime, wind and law — the story behind Greece's most famous look.

The white is lime wash — cheap, antibacterial, and cooling under the Aegean sun.

The blue was once whatever was to hand; then, the story goes, a 1930s law tied the palette to the flag. Function became identity.